What Is Split Testing?
What is split testing? How A/B testing works, what a small business should test first, how to run a split test, and how many people a valid test needs.
Topic
Growth and scaling
Growth costs money, and most businesses don’t have a marketing problem, they have a profitability or sales problem. These articles are the sales, marketing and customer side of scaling: getting the right customers, keeping them, and knowing your numbers while you grow.
19 articles
How to Start Email Marketing for a Small Business (Stop Sending Newsletters)
Email marketing for small business: why it isn't dead, how to build a list from people who know you, how emails win leads, and where to start this week.
What Is a CRM? How to Build One for Your Small Business
What a CRM is and why every small business needs one: what it does, how to build a simple CRM for small business, which to choose, and your first step.
Sales vs Marketing: How to Get Your Sales and Marketing Working Together
Andy Bounds and Peter Boolkah on sales and marketing alignment: why teams blame each other, what customers want, and how to fix the handover.
The Customer Loyalty Ladder: What It Means for Your Business
The customer loyalty ladder explained: the seven stages from suspect to raving fan, why each rung matters for growth, and how to move customers up it.
How to Do a SWOT Analysis for a Small Business
How to do a SWOT analysis for a small business in six steps: what strengths, weaknesses, opportunities and threats mean, and how to turn them into a plan.
AI for Business: The Best AI Tools for Growing Your Business
AI for business, sorted by job: the tools for content, productivity, marketing, sales and analytics, what each saves you, and how owners pick one.
How to Write a Business Plan: What It Is and What to Include
How to write a business plan: the 10 parts every plan needs, from market analysis to financials, the six types of plan, and why owners need one to grow.
How to Get More Clients Without Paid Ads: Peter Boolkah's Strategy
Business coach Peter Boolkah on how to get more customers without paid ads: find where they are, master one channel, hire well and invest in content.
How to Increase Sales: What Works in an Owner-Led Business
How to increase sales: go back to existing customers, fix conversion before marketing, get referrals, protect your price and measure every stage.
What Is a Buyer Persona, and How Do You Create One From Your Best Customers?
What is a buyer persona? A profile of your best customer: who decides, what problem they have and why they buy. How to build one from your own data.
How to Write a Sales Pitch That Sounds Like a Conversation
How to write a sales pitch: start with the customer's 'after', ask before you present, show you've done it before, and agree a next step.
Sales Closing Techniques: Why the Best Salespeople Don't 'Close'
Sales closing techniques for owners: ask for the decision, surface concerns, agree next steps and protect lifetime value. Why 'always be closing' costs you.
Sales KPIs: The Numbers a Business Owner Should Track Every Week
Sales KPIs for business owners: start with the outcome, track the inputs that drive it, keep it to a handful of numbers, and review them every week.
Cold Calling Tips: How Business Owners Win B2B Work on the Phone
Cold calling tips for B2B owners: call the right people, open with their problem, ask more than you pitch, and agree a next step. The old way is dead.
What Is Personal Branding, and What's the Point for a Business Owner?
What is personal branding? For an owner, it's what people trust you for: your values, your proof and how you show up. Why it wins work and attracts people.
How to Improve Sales Skills: A Business Owner's Guide
How to improve sales skills as a business owner: sell by solving, ask better questions, follow up, and build a sales process your team can run without you.
Sales Funnel Stages: How the Process Works in a Small Business
The six sales funnel stages, from awareness to repeat business, how a funnel differs from a pipeline, and how to find the stage that's costing you sales.
The Best Sales Podcasts for Business Owners (2026)
The best sales podcasts for business owners and sales teams in 2026: ten shows still publishing, who each one suits, and how to get value from them.
Next step
Ready for a business that pays off for you, and runs without you?
Bring your biggest question about scaling the business to a 30-minute virtual coffee, and leave with a straight answer.
Book a virtual coffee